Business
Back to Subjects MenuWhat is the Intent of the Business Curriculum?
This qualification introduces students to the dynamic nature of enterprise and marketing, encouraging them to think creatively, review and develop personal and presentation skills, and develop a strong entrepreneurial mindset. It is designed to be accessible and aspirational, offering a practical and applied approach to learning that resonates with our students’ interests and future ambitions.
The intent of this program is to provide students with a robust foundation in business principles, enabling them to understand and apply key concepts in real-world enterprise scenarios. By engaging with this course, students will gain invaluable skills all of which are essential for success in the business sector.
- To develop students’ understanding of key business and marketing concepts through real-world enterprise scenarios.
- To foster essential employability skills such as reviewing, communication and resilience.
- To inspire entrepreneurial thinking and innovation, encouraging students to explore how businesses start, grow, and succeed.
- To provide a foundation for further study in business, economics, or vocational pathways, as well as entry-level employment or apprenticeships.
Rational
The rationale behind offering this course lies in the growing demand for entrepreneurial skills in today's global economy. As businesses continue to evolve and face new challenges, there is a need for individuals who are not only knowledgeable in business fundamentals but also capable of innovative thinking and adaptability. This course aims to equip students with these competencies, preparing them for further education or entry-level positions in business environments.
In our local context—where opportunities for exposure to business environments may be limited—this course provides a vital bridge between education and the world of work. It empowers students to see themselves as future entrepreneurs, marketers, or business professionals, regardless of background.
Students will explore various aspects of business enterprise, including enterprise and marketing concepts and the designing and pitching of a business proposal. Through a combination of theoretical study and practical applications, they will learn how to develop and conduct market research and understand the financial underpinnings of enterprises.
Assessment within this course is designed to reflect the multifaceted nature of business enterprise. Students are assessed through one examined unit and two coursework units. Students will be assessed on their ability to apply theoretical knowledge to practical enterprise situations; previous coursework units have seen students designing a business proposal and then marketing and pitching their business proposal for products such as for ice cream, burgers, and T shirts. The assessments are structured to encourage creativity and strategic thinking, allowing students to showcase their ability to innovate and adapt to different business contexts.
Overall, the OCR Nationals in Business Enterprise Level 2 course is an invaluable stepping stone for students seeking to navigate the complexities of the business world. It is a platform for personal growth, career readiness, and academic progression, fostering a spirit of entrepreneurship and resilience essential for future business leaders. The Marsh Academy is committed to providing a learning environment that supports these goals, ensuring that students are well-prepared to meet the demands of the modern economy.
